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The 4 Key Dimensions In Every Nielsen/IRI Database
Sally Martin Does it seem nerdy to worry about data structure when your goal is business insight? It’s not (I promise). Understanding the nitty gritty of your IRI or Nielsen data will ensure you buy...
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xAOC and MULO: Multi-Channel Markets in Nielsen & IRI
Robin Simon Are you confused by the terms “xAOC” or “MULO?” Do you wonder what happened to FDMx? (Do you even know what FDMx is?) This post will clear things up for you! These are the terms that...
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CPG Syndicated Data Markets: Part 1 – The Big Picture
Sally Martin What Channels Are Available From Nielsen/IRI? This is one of our most frequently asked questions! It sounds like a simple one but, as with most things involving syndicated data, the answer...
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CPG Syndicated Data Markets: Part 2 – The Nitty-Gritty
Sally Martin Markets are one of the four dimensions that are fundamental to CPG data. I’ve written a two-part series to cover all aspects of the topic. Who should read this post (Part 2)? Anyone...
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